It owns NBC and all its affiliates — CNBC, MSNBC — and has over 22 million subscribers.

It is always looking for new opportunities and new markets. And its recent move with its new X1 cable box is the next iteration in that effort.

Comcast is gunning for Amazon. AMZN and Apple Inc.

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AAPL with its new box. By announcing this offer now, it hopes to increase its distribution of the X1 box in the weeks before the games begin.

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The television space is finally coming to that point of singularity where the television and the online world are merging in a real way that has important implications to consumers and industry players.

It means that competition no longer comes simply from other cable and content providers, but from companies that are providing online streaming experiences that are stealing eyeballs on television and online. This summer, CMCSA is launching a pilot program for the hospitality industry in Philadelphia.

The point is that CMCSA continues to innovate and is not letting competition drive its business — it drives the competition.

While its current 1. And keeping cable important to consumers will be a growing need for cable to stay competitive. X1 is a good idea whose time has come.

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